Questions, answered once.

A one-person archive of longform essays on SEO, GEO & AEO, growth, and vibe coding. Every piece is written by the same practitioner, drawn from real client work, and published on a weekly cadence. There's no content team, no freelance roster, no quarterly SEO calendar.

If you've read something here and it felt like it was written by someone who's actually shipped the thing — that's not an accident. That's the entire editorial principle.

The byline is Serpguy — Sr. Growth Manager, SEO and founder of Sealed.agency. Ten years in search, a mix of agency and in-house seats, currently consulting a deliberately small roster of clients.

Full context on the About page.

It's a personal archive that happens to have commercial adjacency. Essays are free. The newsletter is free. Consulting exists but it's not what this site is for — if you're interested in that, email directly, don't use this site as a lead magnet.

Because modern SEO infrastructure is built, not clicked. Custom GSC pipelines, internal link audits, rendering emulators, citation benchmarks — these used to require an engineering team. Now one person can ship them in a weekend with AI-assisted tooling. Ignoring that shift isn't conservative, it's negligent.

Between 10 and 30 hours, depending on the piece. A standard field-note essay runs six drafts across four or five days. A deep case study with data pulls can take two weeks of off-and-on work.

• Hours 1–4: outline, source-gathering, pulling the actual client data.
• Hours 5–14: first and second drafts, usually painful.
• Hours 15+: line editing, fact-checking, screenshots, code snippet QA.

No. LLMs are used for research-adjacent tasks — grep-ing old posts, fact-checking claims, writing code in field-note examples. Every essay's prose is written by a human, and every claim is something the writer either shipped, measured, or watched fail in production.

If that ever changes, it'll be disclosed at the top of the piece, not buried in a footer.

Short answer: usually yes, with a link back and a short byline. Long answer: write first with the publication, the intended audience, and whether you want to translate verbatim or adapt. Fast reply, almost always a yes.

Rarely, and with a waitlist. The consultancy — Sealed.agency — runs with 6–8 clients at a time. If you want to be considered, write with context: the site, the problem, the timeline, the budget range. Cold pitches without those four items get archived.

Mostly mid-market B2B and e-commerce brands — usually post-Series A through late-stage private companies. Not agencies. Not pre-revenue startups. Not enterprises requiring six-month procurement cycles.

No. But many of the essays here are structured as auditable frameworks — if you read the topical authority field note with your own data open, you'll cover 80% of what a paid audit would surface.

Because the writing is the product. Hero images, illustrations, and decorative components would lie about what this site is — a text archive written by one person. The typography is supposed to tell you that in the first two seconds.

Three options, all free: (1) forward an essay to one person who'd benefit, (2) subscribe to the newsletter, (3) reply with what you disagreed with. Each of those, in that order, is worth more than most things you could pay for.